Putting the IP in Your IPA: Trademark, Copyright, and other Branding Considerations

You source the choicest hops, double clean your lines, and serve only fresh products—after all, you (and your customers) have a certain expectation for your brand, and that brand is something you’ve worked long and hard to develop.  Like with any business asset, your brewery’s intellectual property must be appropriately considered, and it’s important to recognize what you have, how it’s valued, and how best to protect it. This presentation will provide an introduction to trademarking your business and product names both domestically and abroad, protecting your unique product designs, and running hassle-free advertisements and promotions.