“Business Branding: It's More than a Logo.”

Dinsmore and thunder::tech partnered to share insights to what a brand owner should consider outside of just a brand's visual identity.

Discussion topics included how to create and evolve your brand while avoiding or withstanding scrutiny by trademark offices in the U.S. and other countries, as well as challenges by third parties. Discussion also included strategies and practices for selecting, protecting, and enforcing trademarks in the U.S. and other countries.